WhatsApp Business integration

WhatsApp Business is a business messaging platform from Meta that lets companies communicate with customers on WhatsApp, spanning a free app for small businesses and the WhatsApp Business Platform (Cloud API) for messaging at scale. It supports two-way conversations, automated notifications, and customer support through pre-approved message templates and rich media.

Connect WhatsApp Business through Pango's prebuilt integration. Once it is linked, your WhatsApp Business data flows to Pango automatically, with no custom development.

Connecting WhatsApp Business with Pango lets a merchant send post-purchase and delivery notifications straight to the customer's WhatsApp, such as order confirmations, shipment updates, and tracking links, turning each update into a two-way conversation. Customers can reply in the same thread to ask about delays or delivery timing, keeping post-purchase communication in a channel they already use.

No. The WhatsApp Business integration is prebuilt, so most teams connect it without writing any code.

The WhatsApp Business integration is included with Pango. Book a demo to see it working with your setup.