A fashion or lifestyle brand that wants to sell on Zalando, About You and OTTO without building and running each marketplace business itself has two choices: a marketplace integration tool it operates, or a partner that operates the marketplace business for it. GoJungo is the second kind. Pango now connects to it, so the orders GoJungo generates on the marketplaces are shipped from the brand's own operation, the same way as its webshop orders. This page explains what GoJungo does, what the integration adds, where the line between the two runs, and how the setup goes.
Short answer: GoJungo is a German full-service partner for marketplace business, founded in 2019, which describes itself as one of Germany's leading marketplace aggregators for lifestyle and fashion brands. It onboards and lists a brand's products on Zalando, About You, OTTO and other marketplaces under one contract, runs the ongoing optimisation of listings, visibility and profitability, and gives the brand a dashboard of incoming orders, sales, returns, stock and invoices. With the Pango integration, the marketplace orders GoJungo generates flow into the brand's own fulfilment queue in Pango, where they are routed, labelled, picked, packed and shipped with the webshop orders, and the shipment and tracking data flow back for the marketplaces. The brand keeps its carriers, its packing and its customer messages; GoJungo keeps the listings and the marketplace performance.
What GoJungo is
GoJungo's own description is a full-service partner for marketplace business: it takes care of onboarding and listing a brand's products on the marketplaces, and then of growing the brand there through targeted optimisation, visibility and profitability. The model is one contract for all marketplaces, with a single data import from the brand that GoJungo turns into the right format for each marketplace, and content written to each marketplace's requirements. Its analysis starts with which marketplaces suit the brand and which products can take off there, looking at volumes, potential and profitability. The brand follows everything on a dashboard that shows incoming orders, sales, returns, stock and invoices. The name is Latin: "go" for start, "jungo" for connect.
Who it is for
Lifestyle and fashion brands that want to be on Zalando, About You and OTTO without running the marketplace business in-house. For scale, OTTO reports more than 13 million active customers in Germany and up to 49 orders a second, and About You offers partners up to 28 markets through its Seller Center; GoJungo is the partner that handles listing and optimisation on platforms of that size on the brand's behalf.
What the Pango integration does
GoJungo generates the demand and the orders. The integration is about what happens to those orders next.
| Step | GoJungo | Pango |
|---|---|---|
| Listing and marketplace operation | Onboards, lists, optimises; one contract for all marketplaces | |
| The customer orders on Zalando, About You or OTTO | The order appears in GoJungo's flow and dashboard | Enters the brand's own queue with the webshop orders, with the channel on the record |
| Carrier choice | The brand's routing rules: destination, service promised, parcel, cost, carrier reliability | |
| Label, pick and pack | Generated and run in the brand's warehouse or 3PL, on one record | |
| Shipment confirmation | Marketplace confirmed with the shipment and tracking data | Supplies the shipment and tracking data |
| Customer tracking and messages | The brand's branded tracking page and proactive notifications, whichever marketplace the customer bought on | |
| Returns | Visible in the dashboard | Run on the same order record, with the channel's rules |
What the brand keeps, and what GoJungo keeps
The brand keeps control of the logistics half: which carriers it uses and on what rules, how and where orders are packed, what the customer sees on the tracking page and in notifications, and how a return is handled. GoJungo keeps the marketplace half: the listings, the content, the visibility work and the performance analysis, with the brand watching the key figures on the dashboard. The integration exists so that neither side has to do the other's job: the marketplace orders do not need a second packing process, and the brand's operation does not need to learn each marketplace's partner portal.
Why this matters for a marketplace order
OTTO requires its partners to ship from a warehouse in Germany or the EU and to accept returns in Germany or selected EU countries. About You lets partners steer their own assortment and end-consumer prices. Both measure the partner on how it ships. With the orders in the brand's own queue, the delivery promise the marketplace made is an input to the carrier choice, the label is printed once, the confirmation goes back with the tracking number, and the customer who bought on OTTO is messaged like the customer who bought on the webshop. The general design of a one-queue operation across channels, including the stock and returns cases, is in how to pack and ship orders from every sales channel in one queue.
Setup
- Connect GoJungo to Pango from the GoJungo integration page.
- Confirm the order flow with one test order per marketplace: channel, address and delivery promise on the record in Pango.
- Set the routing rules where a marketplace needs a specific carrier, service or return address; otherwise the brand's existing rule set applies with the promise as an input.
- Ship one real order per marketplace and confirm it shows as shipped with the tracking number on the marketplace and in the GoJungo dashboard.
- Check the tracking page and notifications for a marketplace customer.
Where Pango sits
Pango is not an order management system and does not replace GoJungo. It reads the orders and runs the logistics on one record: carrier selection and routing against the brand's rules, label generation, warehouse pick and pack, a branded tracking page with proactive notifications that normalises the 10 to 115 statuses carriers return, and returns and exchanges with labels and per-country refund logic. The category of software to compare is carrier management software.
If GoJungo runs your marketplaces and those orders are shipped in a different process from your webshop orders, the free shipping and returns audit shows on your own orders how long each channel's orders wait, which carriers carry them, and where the customer experience differs by channel. Book the audit.
The bottom line
GoJungo puts a brand on Zalando, About You and OTTO and grows it there; the Pango integration means the orders that come from it are shipped and tracked by the brand's own operation, with nothing done twice. The brand keeps the logistics, GoJungo keeps the marketplaces, and the customer gets one experience.
